SQ Cables marks 15 years with expansion into high-voltage, submarine cable production
SQ Group is a 64-year-old conglomerate that has grown alongside Bangladesh’s industrial and infrastructure development. Marking 15 years in the cable industry, SQ Cables is expanding into high-voltage and submarine cable manufacturing with the launch of operations at SQ Group's industrial park in the Mirsarai Special Economic Zone. Marking 15 years in the cable industry, SQ Cables is expanding into high-voltage and submarine cable manufacturing with the launch of operations at SQ Group's industrial park in the Mirsarai Special Economic Zone. In an interview with The Business Standard's Mizanur Rahman Yousuf, SQ Electricals Ltd Chairman AZM Monjurul Quader discussed the company's expansion plans. SQ Group is a 64-year-old conglomerate that has grown alongside Bangladesh's industrial and infrastructure development. From the beginning, our focus has been on reliability, discipline, and long-term value creation. Today, we are the only group in the country producing and assembling all major electrical products under one umbrella, reflected in our slogan, "Total Power Solution". Our product philosophy, "Safety & Quality", guides our systems and culture. The Mirsarai industrial park is a major milestone for SQ Group. Commercial operations officially began on 1 January this year, and the facility is now fully operational. It brings advanced manufacturing, scale and efficiency into one industrial ecosystem. Initial production includes high-voltage cables of up to 33 kilovolts, low-voltage power cables and ocean submarine cables. We plan to progressively relocate and expand our other electrical product lines there. Power cables are fundamental to national infrastructure, whether for power generation, transmission, industrial development, or urban expansion. As Bangladesh's demand for higher-capacity, safer and longer-lasting cables grows, we are starting with high- and low-voltage products. Quality, safety and technical precision remain central to our approach. Operating within the Special Economic Zone gives us access to world-class infrastructure, policy support and logistical advantages. It also lets us design factory layouts, utilities and compliance systems to international manufacturing standards, allowing us to serve domestic customers efficiently and prepare for future exports. Our strategy is rooted in discipline rather than short-term aggressiveness. We focus on process control, product consistency, and ethical business practices. We are building reliable systems, skilled manpower and technologically sound production lines before expanding. Once that foundation is secure, scale and market leadership can follow. Our production facilities are designed to optimise energy use and minimise waste while ensuring safety and compliance. We continue to invest in modern machinery, testing facilities and automation to improve reliability and workplace safety. For us, innovation must deliver measurable improvements in product performance and customer trust. My long-term vision is to establish SQ Electricals as a benchmark for electrical manufacturing in Bangladesh and the wider region. The Mirsarai park will become an industrial hub integrating our major electrical product lines and supporting export-capable production. Ultimately, I want SQ Electricals to become a globally recognised brand associated with safety, quality and reliability. To our customers, I assure you that SQ products will continue to prioritise safety and quality above all else. For employees, discipline, integrity and professionalism will remain central. We welcome long-term partnerships built on trust and transparency. SQ Group has grown over 64 years by staying true to its values, and that will not change.
